Cultural studies Essay Example | Topics and Well Written Essays - 1250 words

Cultural studies - Essay Example Representation of males in the advertisements is also related to American symbols. The taste of this cigarette may be heavy. Only men could enjoy such heavy tastes. That is the reason for using male models. The connotation or idea behind the slogan come to Marlboro country has double meanings. They are the western countryside and America itself. This truly resembles American identity (Wang. 1998.). The advertisement of parliament cigarettes contains some symbolic as well as subliminal message. This type of message is transmitted through plainly visible images as well as objects. These messages aim to appeal the basic instincts of customers. Of course these advertisements have multiple meanings. One view of this ad is that the presence of a female holding a cigarette packet, depicts the importance of smoking in the lives of men is in par of woman. Cigarettes and women have some common case of attraction in the perspective of men. The other meaning could be that parliament cigarettes are not as heavy as other cigarettes. This is evident due to presence of woman in the advertisement. The main difference between the two advertisements is that, the first one depicts masculinity. It is totally male oriented advertisement. The advertisement shows hardness of the situation. However the second ad is not too hard and masculine when compared with the first one. The presence of a woman and a formally dressed gentleman clearly gives the idea that it is lighter in its context as well as attractive to all genders (Ad Analysis Parliament Cigarettes). In politics the chances of err and lie committed by people are quite high. Such behaviour is instrumentally as well as epistemically rational in nature. The practices that are followed in liberal democracy are difficult to improve so that the above mentioned problem can be overtaken. The contemporary political philosophy is an unsuccessful attempt to vindicate on moral and symbolic grounds